Rise of the Ballbots
(Reprinted from the Metro Spirit, 6/14/2012)
It’s All About Apple – This week is the 2012 edition of Apple’s World Wide Developer Conference, or affectionately known as WWDC. Typically, Apple uses this event to introduce its new products. In typical Apple fashion, the announcements were shrouded in secrecy up until Monday’s keynote. Was Apple finally going to announce Apple TV? Alas, no. WWDC 2012 biggest announcement focused on the MacBook, a neglected product line that has been woefully in need of a refresh. Prior to the conference, speculation centered around the combination of the MacBook Air and MacBook Pro products, and while that didn’t happen, the two product lines continue come together.
The MacBook Air features only modest processor upgrades over the prior models. The new models support the Intel Core i-series processor, providing modest improvements in processing speed and battery life and significant improvements in graphics processing. Two new models were introduced, an 11-inch screen and a 13-inch screens. Each model is configurable with either a Core i5 or Core i7 processor and up to a 512 GB solid state hard drive.
The next-generation MacBook Pros featured the most significant changes with the availability of a 15.4-inch Retina Display. This 220 pixel per inch display was introduced last year on the new iPad and gives the MacBook Pro an astonishing pixel count of 2880 x 1800. In addition, Apple has reduced the width of the MacBook Pro to 0.71-inches, making it the lightest MacBook Pro ever made. (Writer’s Note: I’m feeling a twinge of envy as I sit here typing on my 1.4-inch HP Compaq 6715b. I fear I might pull a muscle if I have to pick it up.)
Apple also made a couple of ho-hum announcements. The new iPhone operating system, iOS6, was introduced. Facetime will now work over cellular networks, which is fine except that you will go through your Verizon or AT&T data quota in about 17 seconds (Thanks, guys). Siri will be available on the iPad, she will make Facebook posts and start Apps for you, and via “Eyes Free”, she will be integrated into next year’s line of automobiles. That’s nice. Siri is fun to play with, after all. But I’m still waiting for the day she can wash the dishes, fold the laundry and cut the grass.
(Very!) Shameless Plug – CMA Technology’s Face-to-Face IT and Cloud Services have proven to be a great fit for the Augusta market, and we are looking for new faces to provide responsive and personable services to our business partners. All inquiries are welcome, but we have an immediate need for a mid-level (5+ years experience), MCITP that understands the importance of customer service. (If you are the typical arrogant IT know-it-all, don’t bother to apply – you will be weeded out!) Send resume to HR@cmaaugusta.com.
Until next time, I’m off the grid. @gregory_a_baker